Canis Major Partners, home

Get into the right doors. Stay on the shelf.

Most brands launch wide and thin, then disappear when the reorder doesn't come. We go the other way. Fewer doors, better doors, and we hold them.

Cannabis first, not only cannabis. Any regulated or early market where getting on the shelf is hard and staying there is harder.

What we run for you

Door strategy

Which stores, in what order, and why. Top doors first, a fixture and a reason for the buyer to say yes.

10great doors over 100 cheap ones

Brand program

Product through a licensed processor, packaging, display, merch. Your brand on the shelf without you holding a license.

0plant on our books or yours

In-store sampling

SYPP Cloud Bar puts our kits and our trained staff in the store. Shoppers try it, budtenders see it move.

61%of people approached sampled, October 2026

Budtender training

The people behind the counter sell your product or they don't. Short lessons, quizzes, rewards for real sales.

76users across 7 stores in the first weeks

The monthly report

Events, people approached, people who sampled, what sold. Every month, good month or bad.

14events in one month for one brand
Live glassblowing at a Jerome Baker in-store event in New York

We do it for our own brand first.

Jerome Baker is the proof. Heritage glass from 1991, relaunched in New York as a cannabis brand program with glass and streetwear in one display. Every production run sold through. Everything we'd do for you, we did there first, with our own money on the line.

Tell me about your brand.

Where you sell today, where you want to be, what's not working. I'll tell you straight if we're a fit.

Talk about your brand